IKEA - Wikipedia
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IKEA's Strategy Formation Process
Full article: The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years
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International Business Strategy of IKEA
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IKEA'S INTERNATIONAL MARKETING STRATEGY by Nerea Ezcurdia Razquin
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Prerequisites and outcomes of glocalization of marketing strategies by international retailers: the case study of IKEA and home depot in China | Semantic Scholar
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IKEA's International Marketing Strategy in China - The Case Centre
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![PDF] IKEA marketing entry strategy in China | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fd1c4e005230bde9eaa1610fef7bf232854a36e9/23-Figure2.4-1.png "PDF] IKEA marketing entry strategy in China | Semantic Scholar")
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International Business Strategy of IKEA
